Video: Courtesy of Experienceallblacks.com

In 2017, New Zealand will throw open the doors to a new attraction in Auckland’s waterfront Wynyard Quarter – the interactive All Blacks Experience. The immersive attraction will showcase the country’s rugby heritage, traditions and culture.

Think rugby legends of the national team, the drama and the adrenaline rush of test match rugby. Rugby plays a part in New Zealand’s national identity and is intertwined with the culture.

The team promises to use state-of-the-art technology to provide a full sensory, interactive, and immersive experience. We look forward to it. A sneak-peek here.