Many brands are now turning to sustainably sourced materials with sustainable apparel being up 139% and vegan products up 116% in the recent years. It seems like the younger generation, such as Gen Z, is particularly keen on changing their habits and being more responsible. While sustainable brands are a good start if you want to get yourself some new clothes, vintage and second hand clothing are actually the best option to reduce your impact on our planet.
Sell, swap and donate
There are many ways you can make a difference and refuse to take part in “fast fashion”. Selling is a great way to be more sustainable while making some extra money, there are many shopping apps, such as eBay, Depop, Gumtree or even Facebook, that could help you to do just that. Make sure you take good pictures, set a fair price but also to use a good courier for shipping, Parcel2Go is great to compare prices and will give you the best offers to get the best price.
Clothes-swapping is also becoming more and more popular among people. Great to avoid waste, saving some money but also creating a sense of community. More clothes swap events across the country are being witnessed where people can swap their unwanted clothes for a brand-new wardrobe.
If you don’t want any more clothes but would simply like to give away some of them, then donating is a great step in the right direction. There are many charity shops where you can safely give your preloved items to be sold to make money for a good cause.
What about fashion brands?
Sometimes it’s hard to let go of browsing the web for new clothes or completely giving up the high street. However, many brands are now ethical and sustainable as part of their marketing strategy but also to reduce their overall carbon footprint.
Brands such as Stella McCartney using vegan leather and recycled fabrics, or Levi’s pledging to reduce their hazardous chemical and water use. If you’re finding it hard to completely give up your favourite brand, just check their fashion footprint or if they have a sustainable fashion line on their website.
With the clothing industry creating more CO2 emissions than a combination of the aviation and shipping industry it has become essential for us to be more mindful when shopping online or on the high street. Many shops and websites now offer vintage pieces or preowned items.